When my cat gets anxious or stressed, he expresses that by urinating outside of the litter box. In the past, he had only ever targeted bath mats, which then always had to be put up over the tub whenever not in use. About two and a half weeks into a particularly difficult and prolonged moving process, I discovered he had been peeing all over multiple piles of clothing and towels (which hadn't yet been sorted through), something he had never done before. The urine unfortunately wasn't contained by the piles and had seeped down into the carpet, which had just been put in brand new. In the chaos I had failed to notice it immediately, so it was going to be an uphill battle. To get the urine out of the laundry, I threw everything in the washer, and boosted my regular detergent by alternating between using Kids N' Pets from Home Depot, plain old borax, and OxyClean. After multiple cycles, this rotating combination finally saved everything except a couple of items (that were thankfully expendable). The carpet, though, was a different story, because by that point it had been repeatedly soaked and dried with urine all the way down to the padding. The Kids N' Pets did absolutely nothing, which was surprising, given it had been effective in the wash and I have used it successfully on hard surfaces. I went to the local pet store for some Nature's Miracle (the supposed "gold standard") enzymatic cleaner for cats. Although it took care of the little one-timey spots, it barely made a dent in the area where he had peed the most, even after two rounds of treatment. With the cost of each gallon of failed product mounting, I took to the internet for a better solution and found a universal recommendation for this brand everywhere I looked. I was dubious because the name was... well... pretty dumb, and not exactly confidence inspiring. Who would ever expect to be taken seriously if they brand themselves after a baby-talk term? But, good word of mouth is usually there for a reason, so I gave it a shot. Unlike the other two, this one didn't recommend blotting after application, which may or may not be an important difference in technique. I applied the Anti-Icky-Poo liberally (I still can't even type that without cringing), stomped it in, and let the enzymes get to work. A few days later, I checked the carpet very thoroughly, and then the clouds parted and the sun shined down for the urine stench was gone. I'm talking, I put my face right on top of each spot and inhaled deeply. Not a whiff of cat pee anywhere. As they say, don't judge a book by its cover. I'm pretty much just going to dump everything else down the drain, because this product is absolutely legit and it will definitely now be kept in the house at all times. Kids N' Pets is cheap, but I apparently got what I paid for. The more I've experienced with Nature's Miracle over the years, the less impressed with their pet lines I've become. Anti-Icky-Poo (ugh) is priced comparably, and is in fact a few dollars less. Most importantly, it got the job done after the previous two had failed, and it provides far more value as something that accomplishes what I need the first go round. I just wish it had a different name.